Our Inspiring Journey
Discover how two passionate optometrists turned a dream into a thriving eyewear marketplace. Join us as we share our story of commitment, innovation, and community.
Growing Beyond Boundaries: Our Journey to Becoming a Comprehensive Optical Marketplace
Over the past 13 years, we've transformed from a small shop in Karama to a thriving optical marketplace with multiple locations across Dubai.
Our commitment to quality and service has earned us the trust of over 500,000 satisfied customers. By embracing e-commerce, we ensure that exceptional eye care is accessible to everyone, no matter where they are.

What Makes Us Unique
Experience excellence in eyewear and eye care.
Expertise You Can Trust
Our founder, Shaheen Ali, leads a team of certified optometrists with over 12 years of experience. We are dedicated to providing exceptional eye care with a personal touch.

Our Mission: A Brighter World
We strive to be the region's leading eyewear marketplace, making quality eye care and stylish eyewear affordable and accessible to all. Whether you're looking for everyday frames, premium sunglasses, specialized safety glasses, or advanced contact lenses, we're here to enhance your vision and your life.
Today and Tomorrow
From two optometrists with a dream to a leading digital marketplace serving hundreds of thousands of customers, our story continues to evolve. But our core remains unchanged: providing exceptional eye care, stylish eyewear, and unmatched service to every customer who trusts us with their vision.